Remediation Examples

October 24, 2010

We went over and analyzed a few examples of mediated artifacts in class to try out Bolter & Grusin’s theories of Remediation– here is what we came up with…


Why do you go to a football game?
Immediacy – more realistic, you are actually there, feeling everything first hand.
But while there,
what do you do?
Hyperimmediacy – you watch the jumbotron; which delivers immediacy through hyperimmediate means
Instant replays
Entertainment between plays
Cowgirl closeups
Over-the-top-Fans
EX: Going to go get a hotdog and watching the game on the tv at the stand, while standing in the stadium with the game happening right behind the wall between you and the field. You are at the game, enjoying the atmosphere, and yet you are watching what happens through a television instead of what your eyes can see.


YouTube’s Tipp Experience

Youtube’s Tipp Experience has a unique take on the idea of remediation. They took the typical youtube video and turned it into a video in the control of the audience by allowing you to decide the fate of the bear, and hunter, in the video. In the reading piece they talk about human experience or human element, and how the we need to be aware of the medium or media. It has a lot to do with immediacy and hypermediacy because it seems transparent during the clip, but after your attention is drawn to the text box, you need to be aware of what you are watching.

Jill Gordon’s song
Through Jill’s video we are able to experience both immediacy and hypermediacy. When we began to view/listen to her song, the four of us were each watching her up-close and personal on four separate laptops, this is the example of hypermediacy. The immediacy is shown through Jill’s desire to express Bolter and Grusin’s key point in the form of a song, on Youtube for all viewers. Jill shows us multiple levels of remediation. The first level is the actual notes Jill took on Bolter and Grusin. The second level is the transformation from notes to lyrics. The third level is Jill’s performance of the clever song she created. The fourth level is the Youtube video broadcasting her remediation.

Taylor Mali poetry & kinetic typography
This video started out as a written poem which was then performed by Taylor Mali and this performance was caught on video. Ronnie Bruce then came in and took away the visual of the performance to put in a visual that he created using typography. So instead of seeing Taylor Mali, the viewer sees the poem written out and forming images such as a tree with limbs. It is clear that this video is taken from its original context (due to the intermittent audience reactions) and transformed into something new, keeping the video between immediacy and hypermediacy. The audio and visual compliment each other, the viewer wouldn’t get the same experience if Bruce hadn’t used the audio of Mali’s performance. The tones of speech give life to the images that Bruce creates with the words, so the one could not work without the other. When we put the video in “full screen” mode, it become immediacy since it is less obvious to the viewer that they are seeing something on someone’s Vimeo page. When looking at it on a regular screen, the immediacy of the video is interrupted by everything else that is going on on the webpage. Also, the audience reaction, while old, keep the experience immediate (whereas using a laugh-track would be hypermediacy). The use of typography for visual instead of the original performance tries to blend the two together seamlessly.

CNN’s 2008 Election coverage
The video of CNN’s use of a hologram we noted that the hypermediacy of the hologram caused a desire for immediacy of her actually being in the same studio.  Watching the video it seemed stupid to have Jessica Yellin in the studio via hologram and we all wanted to just have her on the phone or on a live video feed into the studio.  After watching the video that explained how they actually made the hologram and how much technology went into the process for the 45 seconds of Jessica Yellin talking, the hologram seemed even more stupid. The designer had to take a special trip to Israel to get some new technology for this process of live hologram news feed/interview.  Having that knowledge now, that they can hologram people it creates a desire to see more and more people being “beamed down” into the studio when they do an interview.  If they don’t have it we don’t like it, if they do have it we don’t like it.

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